Master of Fate represents “wearing your heart on your sleeve,” where self-belief meets self-image. Like a luxury item, its value diminishes with accessibility. This brand isn’t for everyone; it is for ambitious individuals who understand they are meant to shape their destinies and wish to motivate themselves to succeed.
The visual identity required a considered, pared-back, luxury feel, combining a minimalist logo mark with an intentional strikethrough and a suite of bespoke crafted icons.
The visual identity required a considered, pared-back, luxury feel, combining a minimalist logo mark with an intentional strikethrough and a suite of bespoke crafted icons.
Photography used for concept purposes only (sourced from Pinterest)
