Initial Wholly Molé Brand and Packaging Development
Final Snackamolé Logo Mark
Product Packaging for both the Chunky Avocado Dip and the Guacamole
Sales Toolkit Brochure
Snackamolé
As the first product to be launched under the 'Born Tasty' brand, the avocado-based dip posed a testing challenge. With the realm of healthy snacks and convenience food in general being a saturated market place, creating a name and furthermore a strong brand identity was crucial to its success. Through a vigorous research, development and testing process, the creative initially took shape under the name 'Wholly Molé'. This then had to be adapted to 'Snackamolé' during the legal searches. Over 6 months of brand and packing development, the product finally launched into Co-op stores nationwide through the help of a integral sales toolkit and brochure.
