As the first product launched under the 'Born Tasty' brand, the avocado-based dip presented a significant challenge. With the healthy snacks and convenience food market being highly saturated, creating a distinctive name and a strong brand identity was essential for its success.
After an extensive research, development, and testing process, the product was initially named 'Wholly Molé.' However, during the legal searches, the name had to be changed to 'Snackamolé.' Following over six months of brand and packaging development, the product was finally launched in Co-op stores nationwide, supported by a comprehensive sales toolkit and brochure.
After an extensive research, development, and testing process, the product was initially named 'Wholly Molé.' However, during the legal searches, the name had to be changed to 'Snackamolé.' Following over six months of brand and packaging development, the product was finally launched in Co-op stores nationwide, supported by a comprehensive sales toolkit and brochure.
Initial Wholly Molé Brand and Packaging Development
Final Snackamolé Logo Mark
Product Packaging for both the Chunky Avocado Dip and the Guacamole
Sales Toolkit Brochure
