As one of the leading indoor football organizations in the UK, PlayFootball operates over 70 venues nationwide. Their Birmingham location aimed to boost sales and increase foot traffic during the summer season.
Targeting young professionals and city dwellers, the campaign "Time to Play" was designed to encourage this audience to take advantage of PlayFootball's round-the-clock offerings. To reflect this, a campaign identity similar to those of leading sports brands was created, appealing to trend-conscious and sports-loving customers, as outlined in the brief. The campaign rollout primarily consisted of a digital strategy, complemented by outdoor media and promotional tactics.
Targeting young professionals and city dwellers, the campaign "Time to Play" was designed to encourage this audience to take advantage of PlayFootball's round-the-clock offerings. To reflect this, a campaign identity similar to those of leading sports brands was created, appealing to trend-conscious and sports-loving customers, as outlined in the brief. The campaign rollout primarily consisted of a digital strategy, complemented by outdoor media and promotional tactics.
Campaign Creative Mood Board
Various Roll-out Examples
