After two years of collaboration with Aspire, the spinal cord injury charity, an exciting opportunity arose to transform their primary fundraising initiative.
The rebrand focused on the personal challenges faced by the audience and embraced a heroic aesthetic, featuring a medal-like logo and powerful superhero imagery. Real brand ambassadors shared their stories and motivations, while participants created customized badges and unique superhero names to personalize their challenges.
To boost the campaign’s visibility, an engaging photo shoot and a captivating promo video were directed and showcased on digital display screens nationwide. This approach led to a resounding success, generating record fundraising figures and exceeding previous targets while encouraging individuals to embrace their inner heroes.
The rebrand focused on the personal challenges faced by the audience and embraced a heroic aesthetic, featuring a medal-like logo and powerful superhero imagery. Real brand ambassadors shared their stories and motivations, while participants created customized badges and unique superhero names to personalize their challenges.
To boost the campaign’s visibility, an engaging photo shoot and a captivating promo video were directed and showcased on digital display screens nationwide. This approach led to a resounding success, generating record fundraising figures and exceeding previous targets while encouraging individuals to embrace their inner heroes.
Brand Identity Guidelines
Promotional Video
'The Aspire Channel Champions' - Brand Ambassadors
Behind The Scenes
