RightTrack
Giving a bespoke training provider a brand overhaul meant transforming their visual identity and clarifying their ethos and values. To understand who they are and what they stood for I had to dig deep into how they had made a positive impact on their clients. Their success lies within helping companies achieve ambitious objectives by changing the way they view the strengths and challenges of their business. With this in mind a tagline was developed to reflect the nature of their talent 'refresh your perspective', as this what they enabled their clients to do. This new statement has then been teamed with an expressive logo mark combining the R and T in a leaf-turning fashion to reflect a new aspect. A suite of thought provoking, abstract imagery completes the identity to further convey open mindedness and a 'fresh perspective'.
