Le Chameau is the only brand of rubber boots crafted by a single master bootmaker, ensuring that each pair is unique. For over 90 years, Le Chameau's Maîtres Bottiers have hand-crafted their boots using the highest quality materials, offering a range of iconic and innovative styles.
To successfully enter the American market, this prestigious European brand needed an authentic and engaging proposition along with a fitting visual identity. Drawing inspiration from the idea that even the smallest actions or briefest moments can become legendary, a new look and feel was created. This approach utilises poetic and vivid language to create verbal imagery, transforming elements of the outdoors into timeless tales accompanied by emotive and fluid landscapes in harmony with the narrative copy.
To successfully enter the American market, this prestigious European brand needed an authentic and engaging proposition along with a fitting visual identity. Drawing inspiration from the idea that even the smallest actions or briefest moments can become legendary, a new look and feel was created. This approach utilises poetic and vivid language to create verbal imagery, transforming elements of the outdoors into timeless tales accompanied by emotive and fluid landscapes in harmony with the narrative copy.
