Raze is a unique platform that connects businesses seeking financial and business support. With a commitment to changing the traditional lending landscape, the brand's primary focus is to deliver services in a radically new and progressive manner, helping small to mid-sized businesses thrive.
Given this vision, the challenge of naming the company and developing its visual identity presented an exciting opportunity. Drawing inspiration from contemporary fashion and technology culture, the new look and feel embodies the future of finance.
Given this vision, the challenge of naming the company and developing its visual identity presented an exciting opportunity. Drawing inspiration from contemporary fashion and technology culture, the new look and feel embodies the future of finance.
Initial concepts and name generation
Final Logo
