One of the UK's largest fresh fruit and vegetable distributors sought to establish an umbrella brand for a new line of healthy convenience food products.
With no existing name or direction, the brand "Born Tasty" was developed to reflect the innovation and quality of the products. Aiming at health-conscious, time-restricted millennials, the brand's identity was crafted through extensive research. This identity was then rolled out across digital platforms, stationery, and a sales handbook.
With no existing name or direction, the brand "Born Tasty" was developed to reflect the innovation and quality of the products. Aiming at health-conscious, time-restricted millennials, the brand's identity was crafted through extensive research. This identity was then rolled out across digital platforms, stationery, and a sales handbook.
Initial Brand Development
Final Logo Mark
Various Collateral Roll-out
