Initial Brand Development
Final Logo Mark
Various Collateral Roll-out
Born Tasty
Approached by one of the largest fresh fruit and veg distributors in the UK, the objective was to create an umbrella brand in order to launch a range of healthy convenience food products. Without a name or steer on identity, I developed a fresh and wholesome brand to reflect the innovation and quality of the products. After an extensive name generation process 'Born Tasty' was realised. The look and feel needed to attract the health-conscious, time-restricted millennial generation. After extensive research and insight gathering, the creative process naturally unfolded until a strong, considered direction was agreed. The brand identity was rolled out across digital platforms, stationery and an integral sales handbook.
