The opportunity to pitch for British Marine's flagship events was an enticing endeavour. Looking to revamp the London Boat Show to attract a more youthful and affluent audience, the initial brief was to tie the two shows together whilst also giving them each their own distinction. The proposal was to go with a look and feel that was both graphical and photography based, combining sleek, stylish graphical waves with dramatic nautical imagery. The two shows would be distinguished by their own colour palette and unique set of images. Upon winning the account the brief adapted to involve only The London Boat Show, which had grown in size and ambition. Testament to the pitch concepts, the final identity evolved only slightly in creative direction. The strategy was to split the show into three separate events to help the varied audience differentiate between the offerings. Tying the whole campaign together, I created the hashtag #makingwaves - to celebrate the forward thinking intentions of the first show in the boating season calendar.
Campaign Imagery
Primary Boat Show Branding
Boating & Watersports Holiday Show Branding
Bateaux D'Elegance Show Branding
