The opportunity to pitch for British Marine's flagship events was exciting. The goal was to revamp the London Boat Show to attract a younger, more affluent audience while maintaining a unique identity for each event.
The proposal combined sleek graphical waves with striking nautical imagery, using individual colour palettes for each show. After winning the account, the focus shifted solely to The London Boat Show, which had grown in size and ambition. The final identity saw only minor adjustments in direction, and the show was divided into three separate events for better audience differentiation. The hashtag #makingwaves was created to celebrate the innovative vision of the first event in the boating season calendar.
The proposal combined sleek graphical waves with striking nautical imagery, using individual colour palettes for each show. After winning the account, the focus shifted solely to The London Boat Show, which had grown in size and ambition. The final identity saw only minor adjustments in direction, and the show was divided into three separate events for better audience differentiation. The hashtag #makingwaves was created to celebrate the innovative vision of the first event in the boating season calendar.
Pitch Creative for London Boat Show
Pitch Creative for Southampton Boat Show
Campaign Imagery
Primary Boat Show Branding
Boating & Watersports Holiday Show Branding
Bateaux D'Elegance Show Branding
