Initial Brand Exploration
Final Logo Mark
Various Collateral Roll-out
The Bridge
Creating a youth-centric identity for an inner city church posed a unique brief. Exploring canny ways to execute a logo mark and brand aesthetic with a religious nod, aimed at a fashion forward and trend-focussed audience proved a compelling challenge. A solution was discovered in a logo mark formed from combining two bridge arches to create a stained glass window, this was then combined with a suite of bold typographic statements and vivid textures to form a distincitive identity. This was then rolled out across website design, social media, company brochure, outdoor advertising, promotional material and more.
