Creating a youth-centric identity for an inner-city church presented a unique challenge. The goal was to develop a logo and brand aesthetic that included a religious element while appealing to a fashion-forward and trend-focused audience.
A successful solution was found in a logo design that combined two bridge arches to form a stained glass window. This concept was paired with a suite of bold typographic statements and vibrant textures to establish a distinctive identity. The new branding was then implemented across various platforms, including website design, social media, company brochures, outdoor advertising, promotional materials, and more.
A successful solution was found in a logo design that combined two bridge arches to form a stained glass window. This concept was paired with a suite of bold typographic statements and vibrant textures to establish a distinctive identity. The new branding was then implemented across various platforms, including website design, social media, company brochures, outdoor advertising, promotional materials, and more.
Initial Brand Exploration
Final Logo Mark
Various Collateral Roll-out
